AI in Marketing

AI in Marketing is a captivating podcast that delves into the use of Artificial Intelligence in various sectors and how it shapes our lives. In this episode, we take a tour to Cambridge University's Museum for a unique AI-powered exhibit of extinct animals, where visitors can interact and learn about biodiversity in an inventive way. We pivot to PicsArt's approach to intensify its AI offerings amidst intense competition, focusing on 'Contextual Intelligence' for an enhanced user experience. Google's exploration into nuclear energy is highlighted, where they plan to commission small modular reactors to meet their surging power demands, though the journey has its own set of challenges. We discuss the transformation of memes, from being simple jokes to now a crucial part of communication strategy, especially among the younger generations. Lastly, we catch up with Amazon's strategy to combat fake product reviews through AI-tech implementation, legal action, and more, ensuring a valuable customer experience. Delve in for a comprehensive understanding of AI's role in the current marketing landscape and the potential it holds for the future.