AI in Marketing

This episode of "AI in Marketing" podcast delves into the intersection of artificial intelligence and marketing trends. First, the show discusses a new development where scientists have trained a robotic rat that can interact realistically with other rats. We highlight its potential applications in studying behavioral patterns and emotional responses. Next, we explore MIT CSAIL's new tool, ContextCite, designed to improve reliability and traceability of AI-generated content. The tool employs context ablation to ensure accurate source references while preventing the misuse of AI systems. Then, we talk about a ground-breaking $40 million investment into WaveForms AI, a startup aiming to develop an empathetic voice AI capable of creating emotionally-rich conversational experiences and the implication for customer interaction in marketing. Following that, we look at Joya Studio's new marketing trends that incorporate scent to improve the cinematic viewing experience. We discuss how timed scent release can create strong emotional connections and elevate marketing. Finally, we close with a discussion about the release of OpenAI's Sora Turbo, an AI-powered text-to-video generator. We examine how it expands possibilities for digital content creation, its pricing model, and safeguards against misuse while addressing some controversies regarding OpenAI's testing practices.

• https://www.getvoicestream.com/
• https://www.nytromarketing.com/
• https://techxplore.com/news/2024-12-ai-infiltrates-rat-world-robot.html
• https://news.mit.edu/2024/citation-tool-contextcite-new-approach-trustworthy-ai-generated-content-1209
• https://techcrunch.com/2024/12/09/openai-startup-fund-raises-44m-in-its-largest-spv-yet/
• https://www.pymnts.com/artificial-intelligence-2/2024/openai-launches-sora-turbo-for-video-generation/
• https://www.reuters.com/technology/artificial-intelligence/former-openai-researcher-raises-40-million-build-more-empathetic-audio-ai-2024-12-09/
• https://www.marketingbrew.com/stories/2024/12/02/how-joya-studio-brought-smell-o-vision-back-to-life-heretic

```