AI Revolution in Email Marketing, Emergence of 'Boring Phones' and the Integration of AI in Newsrooms: feat OpenAI, Heineken, Bodega, Shy Kids, Newsweek, Gizmodo and Curio.
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In this episode of "Ai in Marketing with Nytro Marketing," we delve into how consumers perceive AI in email marketing. We present intriguing findings from a recent survey, discussing varying perceptions based on age and gender, and the increasing acceptance of AI-generated content. Then, we touch on the rising trend of 'boring phones' among younger generations as they strive for digital minimalism. We showcase Sora, OpenAI's video generation tool, and its recent real-world test with the digital production team, Shy Kids. We explore the tool's capabilities and limitations. Lastly, we discuss the growing integration of AI in newsrooms, focusing on Curio's newest application, Rio, an 'AI news anchor'. This tool curates daily news briefings and supports diversity in news consumption while ensuring the credibility of information.
