AI in Marketing

Welcome to "Ai in Marketing with Nytro Marketing," a dissection of how AI is revolutionizing the marketing industry. This episode uncovers how the news industry is balancing the strengths and risks of AI content generation for optimal journalistic integrity. We will discuss the findings of Sprout Social's 2024 Influencer Marketing Report, revealing Gen Z's preferences towards AI influencers based on their follower count. We will dive into the role of generative AI, particularly how it's changing our online experiences while raising concerns over information transparency. Lastly, we'll explore the impact of AI chatbots like Character.AI on young users' social development, highlighting both the benefits and potential dangers. Stay tuned to delve into this rapidly evolving technology's significant influence on today's marketing landscape!