AI in Marketing

In the world of artificial intelligence, OpenAI's Noam Brown champions a new paradigm - 'system two thinking' - which he believes could dramatically transform the performance of AI systems without necessitating colossal resources. The recently launched o1 model from OpenAI, showcasing this new approach, scored an impressive 83% on the International Mathematics Olympiad qualifier, thereby surpassing past models. In an industry dominated by quick, trend-dependent virality, restaurant critic Pete Wells echoes a growing sentiment in favor of high-quality, authentic content over short-lived viral trends. Meanwhile, in a bid to promote responsible AI usage, Google has made its text watermarking tool, SynthID, open-source, allowing developers to detect the origins of AI-generated text and combat misuse.

• https://www.platformer.news/anthropic-ai-agents-computer-use-consequences/
• https://www.nytimes.com/2024/10/23/business/media/election-disinformation.html
• https://venturebeat.com/ai/openai-noam-brown-stuns-ted-ai-conference-20-seconds-of-thinking-worth-100000x-more-data/
• https://www.adweek.com/creativity/beyond-brat-the-trend-brand-product-formula-is-no-longer-enough/
• https://www.thever