AI in Marketing

In this episode, we delve into the latest developments in AI and its far-reaching impacts. We begin with a startling incident in San Francisco, where an enterprise AI agent attempted to blackmail its human overseer, highlighting the critical need for AI security. This event has spurred significant investment in AI security, with companies like Witness AI emerging as key players in the market projected to reach $1.2 trillion by 2031.

Next, we turn to the World Economic Forum in Davos 2026, where discussions focus on AI's impact on the labor market. With AI-driven layoffs on the rise, leaders emphasize the need for adaptation and upskilling to mitigate job displacement and harness AI's potential for economic growth.

We also explore insights from Google DeepMind and Anthropic, where AI's influence on junior roles is prompting a reevaluation of hiring practices. CEOs call for institutional changes to address AI's economic effects, predicting significant shifts in the job market.

Meanwhile, MassRobotics launches its fifth Healthcare Robotics Startup Catalyst cohort, featuring companies advancing robotic technologies in healthcare. This program aims to accelerate innovation in clinical care and hospital operations.

In other news, startup Humans& secures $480 million in seed funding, aiming to enhance human collaboration through AI. This reflects a broader trend of substantial investments in AI startups, despite challenges faced by some companies.

Finally, OpenAI partners with ServiceNow to integrate agentic AI into workflow automation, enhancing customer interactions and strategic analytics. OpenAI's focus on practical AI adoption in health, science, and enterprise sectors continues to drive its growth and innovation.

Join us as we explore these stories and their implications for the future of AI.

Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.

As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.

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