AI in Marketing

Welcome to the AI in Marketing podcast, where we explore the rapid advancements in AI technology and its impact on businesses and society. Today, we delve into the concept of capability overhang, the gap between AI's potential and the value currently being captured. We discuss how AI's unexpected applications, like ChatGPT's evolution in software development, are enhancing productivity and economic output. OpenAI's principles for managing this overhang aim to democratize AI benefits, ensuring widespread access and fostering innovation.

Next, we examine the challenges posed by AI-generated code, which can lead to "silent failures" and flawed software. The importance of expert feedback in AI training is highlighted to prevent hidden bugs and ensure reliable code development.

On that note, OpenAI's launch of ChatGPT Health raises data security concerns, particularly regarding regulatory compliance and user privacy in health-related interactions.

Meanwhile, OpenAI plans to introduce ads within ChatGPT, balancing monetization with maintaining user trust and experience.

In other news, the US and Taiwan have signed a trade agreement to boost semiconductor manufacturing, with significant investments and tariff reductions.

After that, HubSpot introduces loop marketing tactics, a dynamic framework leveraging AI to adapt to non-linear buyer journeys and enhance marketing strategies.

Finally, Gerry Rodriguez of Edelman emphasizes embedding trust as a core business value, advocating for transparency and values-led decision-making in the AI era.

With that in mind, the International Federation of Robotics identifies key trends shaping the robotics industry, including enhanced autonomy, versatility, and the role of robots in addressing labor shortages.

Join Stan Berteloot, a French journalist and AI expert, as he navigates these topics and more, exploring the intersection of storytelling, technology, and culture.

Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.

As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.

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