AI in Marketing

Join us in today's episode of AI in Marketing as we discuss the latest developments in AI, from researchers creating an AI model designed to translate and mimic dolphin vocalizations, to OpenAI developing an AI agent that could replace software engineers. We also discuss OpenAI's $500 billion Stargate project and the launch of its GPT-4.1 family of AI models. We'll also delve into the world of cybercrime, focusing on Chinese criminals using smishing techniques to trick users into entering personal details on fraudulent websites. In a shift of focus, we explore Tubi's unique fan-focused marketing strategy. Finally, we discuss the challenges and debates surrounding the integration of AI in the education system, from streamlining administrative tasks, concern over academic integrity, to preparing students for future AI advancements. Tune in for an insightful discussion on these intriguing news stories.

• https://www.getvoicestream.com/
• https://www.nytromarketing.com/
• https://www.popsci.com/technology/dolphin-talking-google-ai/
• https://www.pymnts.com/artificial-intelligence-2/2025/openai-developing-ai-agent-to-replace-software-engineers-cfo-says/
• https://www.wired.com/story/smishing-triad-scam-group/
• https://www.marketingbrew.com/stories/2025/04/08/tubi-gifting-strategy
• https://venturebeat.com/security/openais-new-gpt-4-1-models-can-process-a-million-tokens-and-solve-coding-problems-better-than-ever/
• https://www.nytimes.com/2025/04/14/us/schools-ai-teachers-writing.html

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About:

Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.
As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.