AI in Marketing

AI in Marketing is a thought-provoking podcast that explores the intersection of artificial intelligence with marketing techniques. Today, we start with a deep dive into Google Ads' Quality Score, highlighting its importance in evaluating ad campaigns and steps to enhance it for better advertisement effectiveness. Shifting gears, we discuss the underlying technology behind Tesla's Optimus robots, their performance in the recent Cybercab event, and the questioned autonomy of these robots. We further explore the rising use of synthetic data in AI training and the potential risks it carries. Discussing the societal implications of AI, we share insights from Australia’s intelligence head on AI's potential role in online radicalization, focusing on its misuse in social media platforms. Finally, we outline the dual nature of AI through the lens of Anthropic’s CEO, emphasizing the potential benefits and necessary caution amidst advancements in the AI sphere.