AI in Marketing

In the evolving world of online marketing, Hootsuite's 2024 data analysis reveals the best times to post on social media, indicating overall optimal activity at 8 AM on Wednesdays. Nevertheless, they advise considering factors like audience demographics and time zones, and highlight the importance of employing analytics tools for maximum engagement. Meanwhile, IT management platform, Atera, showcases the financial and creative potential of AI integration in marketing with a new entirely AI-generated video ad campaign, potentially resulting in up to $1 million in savings. However, the use of AI isn't without challenges, demonstrated by issues with OpenAI's Whisper transcription software, which has been caught adding fabricated content to conversations, a phenomenon known as AI hallucination.

• https://blog.hootsuite.com/best-time-to-post-on-social-media/?utm_campaign=mkb&utm_medium=newsletter&utm_source=morning_brew
• https://www.marketingdive.com/news/atera-video-ad-campaign-entirely-gen-ai/730469/?utm_campaign=mkb&utm_medium=newsletter&utm_source=morning_brew
• https://www.wired.com/story/facebook-militia-organizing-election/
• https://www.pymnts.com/earnings/2024/alphabets-pichai-ai-drives-user-engagement-and-growth-monetization-to-follow/