AI in Marketing

Discussing the increasingly prevalent role of AI in marketing fields, brands spotlight intriguing tactics. Targeting younger audiences fond of horror, advertisers are innovating their strategies in theaters, like the Neon studio's billboard for the horror film Longlegs that led to record-breaking revenue. Meanwhile, Apple plans to incorporate ChatGPT into its services, leveraging new AI-enhanced features and an advanced neural processing M4 chip. Yet on the other side, researches hint at AI, notably Large Language Models, potentially impairing long-term human creativity, while sparking public debate over ethical questions surrounding the use of AI in personal communication.

• https://www.marketingbrew.com/stories/2024/10/10/advertisers-are-targeting-horror-loving-younger-audiences-in-theaters
• https://www.wired.com/story/elon-musk-citizenship-revoked-denaturalized/
• https://www.pymnts.com/apple/2024/apple-plans-december-chatgpt-integration/
• https://ai-magazine.com/research-investigates-llms-effects-on-human-creativity/

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