AI in Marketing

Despite Google's Chrome still firmly holding the top spot in the global browser market, technology giant Microsoft is gaining significant ground with its Edge browser. Since shifting to Chromium, Edge's usage has more than doubled while the heavyweights, Chrome and Firefox, experienced marginal losses. Microsoft's new strategy of integrating the Edge browser within its operating system and arrival of Windows 11 seems to be paying off. This intensifying competition among browsers is a significant development and may soon lead to a new browser war era. In another major technology news, Meta is allowing the use of its advanced Llama artificial intelligence system by US government agencies and contractors for national security purposes. This is a surprising change from their previous stand on military use of their AI technology. This move puts Meta under scrutiny given past instances of tech employee protests against military collaborations. However, according to Meta leadership, this initiative will help the US maintain its technological advantage and align with its democratic values. In online advertising news, Amazon Ads has recently conducted a global study titled "From Ads to Zeitgeist", shedding light on new trends brands can leverage to join cultural conversations. The study shows how consumers desire authentic stories and original content, and how fan-driven dialogues are becoming a staple in shaping the digital culture. This hints at how integral it is for brands to plug into universal cultural moments to stay relevant in the fragmented media environment. Lastly, in the airline industry, Alaska Airlines is testing a new AI tool by startup, Odysee. This predictive

• https://www.nytimes.com/2024/11/04/technology/meta-ai-military.html
• https://techcrunch.com/2024/11/04/apple-users-can-soon-upgrade-to-chatgpt-plus-within-the-settings-app
• https://www.paulgraham.com/writes.html?utm_source=tldrfounders
• https://www.dearstage2.com/p/balancing-users-and-buyers-in-product?utm_source=tldrfounders
• https://www.fastcompany.com/91221624/ai-could-decide-what