AI in Marketing

In other news within AI marketing, the intersection of AI and augmented reality has taken a center stage, with French AR tech company Makemepulse partnering with Google and Louis Vuitton for a holiday campaign. The project aimed to combine object recognition with voice AI and AR to create an immersive shopping experience. Customers could take a picture of their desired LV product, then ask Google for information about the product, like its price, features, and online availability. A striking feature was being able to virtually wear an item and visualize it through AR, generating user excitement and providing cost-effective trials. Next, AI-driven performance marketing has seen a renewed focus with advancements in bid optimization. Graphyte, an AI company specializing in bid optimization, has introduced a new autonomous bidding tool that leverages machine learning to provide optimal bid suggestions for ads. By considering factors like ad relevance, audience behavior, historical data, and ongoing campaign performance, Graphyte's platform aims to maximize ad returns. Expected to revolutionize ad bidding, it illustrates the growing importance of AI in devising sophisticated marketing strategies. Furthermore, advancements in AI text generation are prompting a new era of creative marketing. OpenAI's GPT-3, the groundbreaking text-generating algorithm, is increasingly being harnessed for creating rich content, from tweets to blog posts, effectively doing the job of a copywriter. This has generated some concern amongst traditional creatives, but the sentiment overall has been positive, with the potential for generating high-quantity content with time

• https://venturebeat.com/ai/mistral-ai-takes-on-openai-with-new-moderation-api-tackling-harmful-content-in-11-languages/
• https://www.fastcompany.com/91224555/how-the-right-won-podcasting-helped-donald-trump-win-2024-election-joe-rogan
• https://www.marketingbrew.com/stories/2024/11/01/klaviyo-recruits-fishwife-and-alison-roman-for-its-first-black-friday/cyber-monday-campaign
• https://www.theverge.com/2024/11/7/24290571/tiktok-spotify-apple-music-integration
• https://the-decoder.com/python-becomes-most-used-programming-language-on-github-amid-ai-surge/

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