"MTV and Paramount Boost Civic Engagement - AI Investments Skyrocket with Accenture and Publicis - Grok's Election Misinformation - Disrupting Clinical Trials with Research Grid"
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On the latest in AI and marketing, MTV and Paramount are upping their game on civic engagement, harnessing the power of fandom culture to promote actions like early voting and poll worker recruitment. This strategy aligns with younger audiences' social involvement values, building brand affinity and trust. Similarly, Publicis and Accenture Song are investing heavily in generative AI with the plan to enhance tasks like market research, data analysis, and creative content generation. However, AI hasn't been as precise in other areas, notably with X's AI Grok, which misfired election predictions, raising concerns about the reliability of AI-driven information.
- https://www.newsweek.com/georgia-officials-report-russian-origin-bomb-threat-hoaxes-polling-spots-1980640
- https://www.marketingbrew.com/stories/2024/11/04/mtv-paramount-rupaul-fandom-culture-get-out-the-vote-GOTV
- https://www.marketingbrew.com/stories/2024/10/11/how-agencies-use-genai-with-millions-invested
- https://techcrunch.com/2024/11/05/its-election-day-and-all-the-ais-but-one-are-acting-responsibly
