AI in Marketing

Join us for the latest episode of "AI in Marketing," where we delve into key stories impacting the tech and marketing world. We kick off by discussing Netflix's new feature, "Moments", focussing on how it enhances marketing efforts through fan-based interactions. Then, we take a look at the FTC's recent settlement with data brokers for misuse of geolocation data, emphasising the importance of consumer consent in data handling. We also examine a report pointing at the potential loss of 25% income by music workers to AI, stressing necessity for policy change. We dive into DeepMind's development of GenCast, an AI tool that excels in predicting weather forecasts, demonstrating AI's growing impact on everyday life. We explore the US Army's expedition into powered exoskeletons, highlighting their uncertain future. We conclude with a recount of A24's nostalgic microsite for promoting 'Y2K', exemplifying unique marketing techniques that blend past and present. Whether you're in marketing, tech or just love AI, "AI in Marketing" covers the news you need to know.

• https://www.getvoicestream.com/
• https://www.nytromarketing.com/
• https://www.marketingbrew.com/stories/2024/11/20/netflix-s-moments-is-its-latest-effort-to-capitalize-on-fandom
• https://www.morganlewis.com/pubs/2024/02/ftc-settlements-provide-updated-guidance-on-collection-or-use-of-geolocation-data
• https://www.theguardian.com/music/2024/dec/04/artificial-intelligence-music-industry-impact-income-loss
• https://www.nytimes.com/2024/12/04/science/google-ai-weather-forecast.html
• https://www.wired.com/story/the-us-armys-vision-of-an-exoskeleton-future-lives-on/
• https://www.fastcompany.com/91240359/a24-y2k-microsite

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