AI in Marketing

In this episode of the AI in Marketing podcast, we explore significant milestones and breakthroughs across the AI landscape:

1. OpenAI reaches a landmark valuation of $500 billion, becoming the most valuable privately held company, surpassing SpaceX. This surge is fueled by strategic investments and initiatives, including the launch of ChatGPT Shopping, which is reshaping ecommerce by offering a direct shopping experience within the ChatGPT interface.

2. AI's impact extends to historical research, as historian Jürgen Matthäus, aided by digital tools, identifies a Nazi soldier in a Holocaust photograph, showcasing AI's potential beyond data processing.

3. Perplexity AI expands its consumer reach with the free release of its AI-powered browser, Comet, initially launched to a select audience and now available widely, offering innovative AI experiences.

4. Germany's DeepL considers a U.S. IPO, eyeing a valuation of up to $5 billion, as it continues to grow its AI-driven translation services and explores new AI tools

Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.

As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.

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