AI in Marketing

Welcome to the AI in Marketing podcast, where we explore the latest innovations and trends in the world of artificial intelligence, and how they are shaping the marketing industry. In today’s episode, we discuss OpenAI's new AI tool, Operator, designed to browse the web and perform tasks, such as shopping and booking appointments. We then move to Google's acquisition of HTC's extended-reality department and how it competes with tech giants like Apple and Meta. We also delve into a report highlighting the significant increase in consumer spending on mobile apps and the growth of AI-driven applications. Then we discuss interesting insights from Scale AI's CEO on the escalating AI race between the U.S. and China. We also discuss the potential market shifts, with ByteDance considering selling a portion of TikTok in the U.S., followed by insights into Google's advanced Gemini 2.0 Flash Thinking model, set to revolutionize information analysis. Stay tuned as we dive deeper into these exciting developments in the AI universe.

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