AI in Marketing

In this episode, we explore Tylenol's strategic move into women's soccer with major sponsorships in the National Women's Soccer League and Gotham FC, marking a significant step in its sports sector engagement. Next, we dive into a new study on Agentic AI adoption in marketing, revealing a growing divide between Adopters, Planners, and Observers. We then turn to Simon Stiell's insights on AI's potential in combating climate change, alongside a call for regulation to manage risks. DeepMind introduces its AI Frontier Safety Framework 3.0, focusing on preventing misuse of misaligned AI systems. In the dating app space, Meta enhances Facebook Dating with AI for improved user matchmaking. Lastly, Nvidia's $100 billion investment in OpenAI highlights a massive push in AI development, as tech giants race to expand their data centers. Join Stan Berteloot, a seasoned journalist and AI expert, as he navigates these stories and more, offering insights at the intersection of technology and culture.

Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.

As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.

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