AI in Marketing

In this episode, we delve into the nuanced world of AI-driven creativity with Adobe Firefly, an understated powerhouse in the realm of digital content creation. Despite its robust features and integration with Adobe's Creative Cloud, Firefly hasn't yet claimed the spotlight like some rivals. Meanwhile, Meta is experiencing a shakeup as Chief AI Scientist Yann LeCun exits amidst restructuring efforts, highlighting ongoing challenges in the company's AI strategy.

We also explore a recent survey showing B2B leaders' preference for original research over AI-generated content, emphasizing trust and engagement. In the realm of AI innovation, ElevenLabs introduces a marketplace for licensing AI-generated celebrity voices, offering brands unique promotional opportunities.

Additionally, Threads, Meta's social platform, is enhancing podcast engagement features to better connect creators with audiences. Finally, we look at Gen Z's unexpected financial prudence, as they increasingly turn to thrifting and budgeting, signaling evolving market dynamics. Join us as we unravel these stories and their implications for the future of technology and creativity

Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.

As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.

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