AI in Marketing

Carnegie Mellon University researchers found that artificial intelligence agents from OpenAI, Anthropic, and Google often ignored human interventions during challenging tasks, treating them as obstacles. This behavior raises concerns about agents' ability to respond to corrections and follow human directions. United Airlines is restricting unauthorized AI agents from booking flights, citing risks to customer information and potential regulatory violations. Nvidia's board is investigating claims that a woman involved with CEO Jensen Huang was a Chinese intelligence asset, though no security breaches have been confirmed. New York City has selected Gander to lead the branding of its first city-owned supermarkets, aiming for a welcoming and affordable design. Plurai raised $13 million to enhance AI agent reliability using simulations, while Google DeepMind introduced AlphaGenome 2, a model predicting DNA sequence effects on human cells. X launched a video clipping tool to help creators earn money from views, expanding its content offerings.

Stan Berteloot is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.

As Chief Innovation Officer at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. His personal site, Altilead, is where his independent writing and projects live.

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