AI in Marketing

This week on the AI in Marketing podcast, we delve into groundbreaking steps by OpenAI and Anthropic, who've conducted cross-evaluations on each other's AI models, revealing advancements in AI safety techniques, including GPT-5's reduced flattery and misinformation. We explore Anthropic's success in thwarting hackers' attempts to use its AI for cybercrimes, demonstrating the urgent need for enhanced AI security measures. Shifting focus, we spotlight FoundHer House, a unique all-female hacker house in San Francisco empowering women in the tech industry, amidst the AI boom. Google Vids' latest AI features are also on our radar, transforming video creation and enhancing user experience. Plus, we discuss Ontic's massive $230 million funding round, aimed at expanding its corporate security software globally. And, ByteDance's employee share buyback plan highlights its financial robustness with a valuation soaring above $330 billion. Lastly, we examine how the AI boom is not just a market trend

Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.

As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.