AI in Marketing

In this episode, we delve into the pressing concerns surrounding the future of work in an AI-dominated landscape, sparked by Anthropic CEO Dario Amodei's warning of potential mass unemployment due to AI advancements. We also explore the broader public debate on the implications of AI on jobs, education, and the economy. Highlighting the urgency of these discussions, we touch upon the perspective of marketing AI Institute founder Paul Roetzer and the potential impact on future graduating classes.

Shifting focus, we examine the existential risks of AI development through the lens of Eliezer Yudkowsky's new co-authored book, "If Anyone Builds It, Everyone Dies," underscoring the critical need for caution in the AI sector. Yudkowsky's influential role in AI ethics and his contributions to the rationalism movement are also discussed.

On the innovation front, we cover the launch of GPT-5-Codex by OpenAI, a groundbreaking tool designed to revolutionize coding practices,

Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.

As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.

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