AI in Marketing

In this episode, we explore the pharmaceutical industry's growing investment in AI for drug discovery, highlighted by Insilico Medicine's Rentosertib, the first AI-discovered drug entering Phase 3 trials. We also discuss the challenges of verifying AI-generated images, as seen in the scrutiny of a photo shared by President Trump. Looking ahead to CES 2026, expect innovations from Samsung and others, including advancements in RGB TV technology and foldable phones. Arrive AI Inc. is revolutionizing delivery with its smart mailbox system, showcased at CES. We examine the evolving review economy, where authenticity is challenged by strategic manipulation. HubSpot provides insights on improving marketing efficiency, while research reveals a gap between AI adoption and business value in HR. Finally, we discuss the rapid transformation of consumer AI adoption, reshaping search, shopping, and creativity.

Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.

As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.

Start your VoiceStream free trial today!