AI in Marketing

Meta's Muse and OpenAI's dots are emerging as leading AI assistants, capable of executing complex tasks like job applications and restaurant bookings. Muse has quickly become the most downloaded app, while dots is available for a subscription fee. Despite some technical issues, these assistants are proving more efficient than earlier virtual assistants.

A Deloitte study shows consumers increasingly use AI for personalized shopping experiences, prompting brands to invest in AI technologies. While personalization is appreciated, data privacy concerns remain a challenge for brands.

Pennsylvania's new law requires ads to disclose AI-generated content to combat misleading advertising. Critics question its effectiveness due to vague language and exceptions for parody and satire.

The ITWeb Brainstorm CIO Survey 2026 reveals CIOs face pressure to demonstrate AI's business value, with budget constraints and cybersecurity as top challenges. AI skills are in high demand, but the business case for autonomous AI systems remains uncertain.

A World Economic Forum and PricewaterhouseCoopers study predicts AI will automate many entry-level tasks by 2030, potentially reducing such positions. However, it could also create new roles requiring advanced digital skills, emphasizing the need for workforce reskilling.

Block introduces Dessa, a new voice model capable of human-like expressions. Unlike other models, Dessa integrates emotion directly, offering natural communication. It operates on consumer devices but is not yet publicly available.

Stan Berteloot is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.

As Chief Innovation Officer at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. His personal site, Altilead, is where his independent writing and projects live.

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