AI in Marketing

In this episode, we dive into the World Economic Forum's 2025 Future of Jobs Report, revealing surprising insights about the skills employers will value most by 2030. While AI and big data skills are in high demand, traditional skills like creative thinking, resilience, and leadership are also crucial. Interestingly, farmworkers are projected to see the largest job growth, while graphic designers face decline due to generative AI.

Next, we explore a New York Times report on teenagers' growing skepticism towards technology, particularly concerning privacy and surveillance. Teens are advocating for more meaningful offline interactions and transparency in AI use in schools.

Meanwhile, Meta is advancing its AI capabilities with new computer chips, enhancing its recommendation systems and AI infrastructure, while continuing to invest in AI hardware from other tech giants.

On a different note, AI is transforming supply chains, moving towards autonomous decision-making, though many companies are still in the early stages of digital integration.

After that, Netflix's acquisition of InterPositive, an AI company co-founded by Ben Affleck, highlights its strategy to integrate AI into content production, despite concerns about job impacts in the film industry.

Finally, Perplexity launches a new tool, Perplexity Computer, integrating 19 AI models to execute complex workflows, aiming to serve enterprise customers and deep research needs. Despite some challenges, the company remains competitive by efficiently allocating resources.

Stan Berteloot is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.

As Chief Innovation Officer at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.

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