AI in Marketing

In this episode, we explore the role of artificial intelligence in various sectors, starting with Bloomsbury's chief executive Nigel Newton, who believes AI can help authors overcome writer's block without replacing them. He emphasizes the enduring appeal of renowned authors, as seen in Bloomsbury's recent success with Sarah J Maas's popular series. We then shift to Nytro Marketing's new Lead Generation Assessment tool, designed to optimize marketing strategies. Next, we discuss Ramp's unique marketing stunt in Manhattan, illustrating the inefficiencies of manual expense management. The conversation turns to OpenAI's mental health initiatives, addressing the impact of ChatGPT on users with mental health concerns, and Sam Altman's new venture, Merge Labs, which offers a non-invasive alternative to brain implants. We also highlight the rise in AI-generated workplace fraud and the tools being deployed to combat it. Finally, we touch on Amazon's significant job cuts as the tech giant streamlines operations with AI.

Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.

As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.

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