AI in Marketing

In this episode, we explore the impact of A.I. on cognitive performance, as highlighted by a Wharton School study. Participants relying on A.I. tools offered generic health advice, raising concerns about technology's effect on deep thinking. We then shift to unconventional brand strategies in weddings, featuring companies like Ramp and Whataburger creating memorable experiences through sponsored ceremonies. Next, we discuss Google's discovery of the PROMPTFLUX malware, which dynamically evolves to avoid detection. Concerns over deepfake risks with OpenAI's Sora 2 model are also on the agenda, highlighting potential misuse in critical sectors. We also cover Google's new cross-channel budgeting tools in Google Analytics, aiming to optimize ad spending. Catalyst Brands is rejuvenating legacy retailers like JCPenney and Brooks Brothers, focusing on cultural moments and social media. Inception's AI model advances with $50 million in funding, promising faster and more efficient text generation. Finally, we highlight Sora's successful Android launch, with impressive install numbers

Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.

As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.

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