AI in Marketing

In this episode of AI in Marketing, we explore the latest developments in AI and technology. Anthropic has launched Claude Tag, an AI feature integrated into Slack, designed to function as a virtual team member, enhancing collaboration with persistent context and memory. MoEngage has acquired Aampe, a startup specializing in AI-driven personalized messaging, to strengthen its position against competitors like Salesforce. Coherence Neuro is testing a brain implant to detect and treat cancer using electrical stimulation. Anthropic's AI models, Fable 5 and Mythos 5, have been disabled due to national security concerns. Fika Jobs is developing a video-first hiring platform to improve the job application process. Google Fitbit Air introduces AI-enhanced health tracking, though it faces some challenges. Marketing teams are divided between Generative Users and Builders in AI usage, with Builders gaining a competitive edge. Finally, Outfront Media emphasizes experiential marketing over AI, focusing on real-life media to foster connections.

Stan Berteloot is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.

As Chief Innovation Officer at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. His personal site, Altilead, is where his independent writing and projects live.

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