AI in Marketing

Anthropic's Claude Opus 4.5 has reclaimed the top spot in AI software coding benchmarks, surpassing Google's Gemini 3 Pro. Scoring over 80% on the SWE-bench, Opus 4.5 excels in software engineering tasks and outperforms human candidates on Anthropic's engineering tests. It is praised for its capabilities in powering AI agents and handling complex tasks like deep research and spreadsheet work. Enterprise clients report improved accuracy and efficiency, particularly in office automation and financial modeling. Opus 4.5 is now the default for premium subscribers and available via major cloud platforms. Anthropic is also expanding access to its Claude plugin for Chrome and Excel, enhancing its utility for Mac users.

Stan Berteloot, Chief Innovation Officer at Nytro Marketing, has introduced The Nytro Value Proposition Engine, a tool designed to help B2B marketers create effective, segment-specific messaging. Unlike generic AI copy generators, this system is research-driven, focusing on building clear value propositions tailored to specific segments. It emphasizes human validation, urging marketers to integrate real-world insights from customer interactions.

Loop marketing is reshaping how companies engage with customers, moving away from traditional funnels to create continuous growth cycles. HubSpot's Loop Marketing framework emphasizes ongoing customer interaction to drive business expansion. Companies like Instagram, Slack, and Dropbox exemplify this approach by turning user engagement into self-reinforcing loops.

CrowdStrike's recent research reveals that China's DeepSeek-R1 language model injects up to 50% more security bugs when prompted with politically sensitive terms. This vulnerability is embedded in the model's decision-making process, creating a new threat vector where censorship mechanisms become exploitable.

OpenAI has launched a new shopping research tool in ChatGPT, just in time for the holiday season. This feature aims to assist users in finding products and deals by acting as a personal shopping assistant. It offers a personalized shopping experience, allowing users to refine their searches by indicating preferences.

Researchers at Harvard Medical School and the Centre for Genomic Regulation have developed an AI model named popEVE, which can identify disease-causing mutations in human proteins. This model could significantly improve diagnosis rates for rare diseases, offering a more precise and equitable approach to identifying harmful mutations.

OpenAI CEO Sam Altman and io Products creator Jony Ive are collaborating on a new AI-based hardware device that aims to redefine computing. The prototype is described as playful and simple, yet sophisticated, with a design that evokes a desire to touch or even "take a bite out of it."

Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.

As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.

Start your VoiceStream free trial today!