AI in Marketing

ENEOS Materials is transforming Japan's manufacturing sector by integrating ChatGPT Enterprise to combat labor shortages and rising costs. This innovation has drastically improved productivity, with significant workflow enhancements reported by 80% of employees. Notable achievements include a 90% reduction in data processing time within HR and rapid investigation capabilities. The cross-functional implementation with OpenAI has resulted in over 1,000 custom GPTs and widespread weekly use among employees, positioning ChatGPT as a cornerstone in ENEOS's strategy to drive value and tackle industry challenges.

Meanwhile, Google has launched Mixboard, an AI-driven platform for creating digital mood boards, using its Nano Banana image editing model. This public beta in the U.S. aims to attract creative users by facilitating idea generation for various projects, highlighting a growing trend in digital collages.

In policy news, California's SB 53 bill, led by Senator Scott Wiener, seeks to regulate AI by requiring safety reports from major AI companies. Supported by Anthropic and cautiously approved by Meta

Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.

As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.

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