AI in Marketing

**Today's Tech Tides: Navigating the Highs and Lows of AI Innovation**

In this episode, we delve into the contrasting fortunes within the AI landscape, from spectacular failures to groundbreaking advancements. First, we discuss the dramatic collapse of Builder.ai, a company that plummeted from a valuation of $1.5 billion to bankruptcy in mere months due to overstatements in sales figures and the resignation of its CEO. This story serves as a stark reminder of the risks associated with the AI hype in Silicon Valley.

Switching gears, we highlight a remarkable innovation in healthcare: an AI-powered stethoscope developed by researchers at Imperial College London. This device promises to revolutionize heart condition diagnoses, demonstrating significantly higher detection rates for heart failure and other conditions in a UK study involving 12,000 patients.

In the retail sector, we explore Walmart's strategic integration of AI to enhance customer shopping experiences and operational efficiency. The retail giant is deploying AI "super agents" and utilizing digital twins to

Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.

As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.