AI in Marketing

In this episode, we delve into the latest advancements in AI and their broader implications. OpenAI has unveiled GPT-5.4, a cutting-edge foundation model available in standard, Thinking, and Pro versions, designed for professional tasks with enhanced efficiency and reduced errors. Meanwhile, Anthropic resumes crucial negotiations with the Pentagon over AI tool usage, amidst political tensions and potential business impacts. AWS introduces Amazon Connect Health, an AI solution streamlining administrative tasks in healthcare, promising significant efficiency gains. On the legal front, xAI's challenge against California's AI data transparency law faces a setback, as a federal judge upholds the law's enforcement. Lastly, we explore the personal struggles of an artist grappling with AI's impact on their career and the intrinsic value of art. Join Stan Berteloot, a seasoned journalist and AI expert, as he navigates these stories at the intersection of technology, culture, and identity.

Stan Berteloot is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.

As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.

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