AI in Marketing

In the latest episode of Back in America, analyst Olivier Coste discusses Europe's struggle to produce global tech giants, attributing the issue to strict employment protection laws that hinder adaptation to technological shifts. The episode highlights contrasts with the rapid restructuring seen in American firms like Meta.

The episode also explores Robert LoCascio's startup, Uare.ai, which creates digital replicas of individuals using personal AI. This innovation aims to capture personal stories and values, gaining momentum for both personal and professional applications.

OpenAI's latest upgrade, GPT-5.1, enhances AI interaction with new customizable features for a more personalized user experience, marking a significant advancement in AI communication.

The podcast touches on the impact of AI in education, where generative AI tools are reshaping computer science, shifting the focus from coding to supervision and problem-solving skills.

Evan Ratliff's HurumoAI, a company fully staffed by AI agents, raises questions about control and oversight in AI-run operations, signaling a shift in business

Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.

As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.

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