AI in Marketing

In this episode, we delve into the ongoing dispute between The Pentagon and AI developer Anthropic over the potential removal of AI safeguards, which could impact autonomous weapon targeting and domestic surveillance. We also explore Amazon's potential $50 billion investment in OpenAI, a move that could significantly boost OpenAI's valuation. Next, we discuss how brands like Dollar Shave Club and Almond Breeze are using generative AI in their advertising campaigns to satirize the technology. Oracle's new AI platform aims to tackle data fragmentation in the life sciences sector, while Meta plans to nearly double its AI spending to enhance its infrastructure. We also examine the shift in online information consumption as users turn to AI models like ChatGPT for direct answers, challenging traditional search metrics. Finally, we look at Intercom's transformation into an AI-focused company with the development of Fin, an AI agent resolving customer issues, highlighting the challenges of such a transition.

Stan Berteloot is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.

As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.

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